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Expanding to include analytics and reportingdefi SOLUTIONS, auto lending’s leading loan origination system (LOS) provider, is expanding its product offering to include a full-service analytics and reporting platform.

Lenders face many challenges as they attempt to gain insight from data. For many, extracting, standardizing and storing data from different systems requires a significant investment. Add to that the vast array of external data sources and analytic products, and the problem increases exponentially. defi SOLUTIONS revolutionized the LOS industry by putting power in the hands of the lender. The company is building on that success by doing the same thing with data and analytics.


defi ANALYTICS will bring big company analytics and strategic insight to all lenders at an affordable price. The analytics platform will offer lenders a configurable reporting feature that lets them track their loan originations and eventually credit risk performance and profitability. Lenders will also be able to access powerful data and business solutions from defi’s many industry-leading business partners. In addition, defi ANALYTICS will partner with Integrated Fintech to offer risk management and strategic consulting to lenders.

“Our goal is to deliver a platform to our clients that gives them the freedom to access the data they need easily,” said Stephanie Alsbrooks, CEO and founder of defi SOLUTIONS. “For years lenders struggled with the expensive technical challenge of getting their LOS to function the way they needed it to. defi changed that by creating a system the lender could control. Today lenders have a similar problem related to data and analytics that will be solved with the expansion of our platform.”

While many large lenders have made a significant capital investment into reporting, risk management and analysis, many others have not. “It takes a very long time to build out quality analytic teams, as well as a reporting infrastructure,” said Daniel Parry, co-founder of Integrated Fintech. “Just as defi was built from the lender’s perspective, we have a long history of developing these tools from a lender’s perspective from a startup to a multi-billion dollar portfolio size. We are very pleased to partner with defi to help make data-driven insight more accessible.”

Lenders using the defi LOS will have immediate access to the services provided in partnership with Integrated Fintech. The initial release of defi ANALYTICS platform is scheduled for the end of the year and will include a base reporting module. Additional modules, along with special lender programs, will continue to be added throughout 2017.

Check out our release on Business Wire:

About Integrated Fintech
Integrated Fintech LLC (IFT) is a specialized consulting firm focused on bridging the gap between consumer finance lenders and the latest advances in data, analytics and technology. Founded by seasoned auto finance executives, IFT partners with consumer finance lenders to understand their unique needs within the current market conditions. IFT identifies high value opportunities, designs innovative analytic-based solutions and implements them to help lenders achieve a sustainable competitive advantage. For more information, visit

Getting Started

defi SOLUTIONS provides configurable loan origination systems, loan management and servicing, analytics and reporting, and a wide range of technology-enabled BPO services. If you’re struggling with the limitations of your current lending technology solutions, take the first step in realizing the benefits of modern technology. Contact our team today or register for a demo.

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