A good slogan is, at best, difficult to come up with. The most memorable are short and simple (“We try harder”), catchy and clever (“Just do it”), and capture the essence of an organization and its mission (“Good to the last drop,” L’Eggo my Eggo,” or “What happens here, stays here”).
A slogan should not only resonate with a current customer-base but also have legs for the future.
- The City of Las Vegas’s “What happens here, stays here” has been in use for 27 years
- Nike’s “Just do it” has been in use for over 30 years
- Kellogg’s” “L’Eggo my Eggo” for nearly 50 years
- Avis’s “We try harder” for nearly 60 years
- Maxwell’s “Good to the last drop” for more than 100 years
When defi first began the use of the slogan “For Lenders By Lenders,” we knew it met the criteria above. Short. Simple. Catchy. Clever. And while we didn’t know exactly how the business would evolve over time, we knew that we had, at least, captured the essence of who we were as a company and what, at heart, we were trying to accomplish for an industry.
That slogan continues to serve us well.
The defi SOLUTIONS suite has grown over time and now includes robust digital retailing, originations, servicing solutions that boost lenders businesses by empowering consumers to reach lenders where they are, when they’re shopping, whether borrowing money or paying it back. The platform also includes technology-enabled business process outsourcing (BPO) services that offer industry vertical-based white-label customer service, complete back-office support, servicing and back-up servicing, collections, and remarketing.
defi offers a one-of-a-kind ecosystem of end-to-end technology and services developed For Lenders By Lenders.
- Each of our heritage business (originations, servicing, and business process outsourcing) were founded by leaders who developed their careers in lending.
- Our functional teams are staffed by members who have worked for lenders across business operations, IT and compliance and who bring that understanding of operations to their roles every day.
- We design and develop our solutions by workshopping with lenders (and their team members in business roles, IT, compliance), gleaning best practices, and developing a comprehensive understanding of the various ways other lenders tackle similar challenges in advance of development to ensure our features align to real use cases.
- By working with multiple clients we are able to glean best practices and an understanding how other lenders have solved similar challenges.
- By working with multiple partners and providing pre-integrations to the 3rd party information lenders need, we are able to understand the necessity of a depth of integrations and, in some products, tools that help lenders complete integrations on their own.
- Our innovation agenda is driven by the strategies and needs of lenders and the resulting improvements we can make for the industry.
- We monitor not only our own KPIs and SLAs but also our client’s KPIs and SLAs with their end consumers or borrowers and we encourage our clients to measure us by how well-supported their customers feel.
- Our BPO team services loans for financial institutions of all types and is in the position of experiencing the exact same challenges faced by any lender servicing loans. Our BPO, however, is unique in that the team is using our technology and, thus, helps us evolve and align our solutions with the way processes work in the real-world.
- It’s on our laptop screens, on our walls, in our hearts, minds and core beliefs: We “think like a client and their customers.”
A good slogan, like a good company, engages (and sometimes entertains) an audience, introduces them to innovative and life-changing (or at least business-changing) products, builds a successful community around them by stimulating healthy competition that benefits its clients, partners, team members, and the industry it serves.
With For Lenders By Lenders, defi SOLUTIONS demonstrates it has both: A good slogan and a good company.
defi SOLUTIONS provides configurable loan origination systems, loan management and servicing, analytics and reporting, and a wide range of technology-enabled BPO services. If you’re struggling with the limitations of your current lending technology solutions, take the first step in realizing the benefits of modern technology. Contact our team today or register for a demo.
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