defi PLAYBOOK
We are defi.
ASPIRATION
(What drives us)
To enable the freedom that comes with obtaining financing

PURPOSE
(Why we are in business)
Create and deliver market leading technology and services that empower our clients and improve borrowers’ experiences

TARGET MARKETS
(Who we serve)
Auto and light trucks, powersports, marine, recreational vehicles, home improvement and unsecured consumer lending

BELIEFS
We:
- Think like a client and their customers
- Create excellent experiences
- Deliver today while building for tomorrow
- Believe it takes a village
- Embrace and encourage diversity
- Maximize each other’s strengths

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